Design strategies: Design communication strategies to attract new users
Grow the business: Set and achieve awareness, acquisition, activation, and retention targets
Execute tactics: Identify, develop, and manage a portfolio of acquisition and engagement channels (e.g., website, app, email, social, out-of-home, video, radio, public relations, referrals)
Optimize resources: Design and execute tests, analyze results, and make changes to improve ROI
Embody the voice of the customer: Lead industry, competitor, and consumer research