Senior Product Manager, AAA Car Subscription
/ 01.30.19

Senior Product Manager, AAA Car Subscription

Essential Job Functions

  • Design strategies: Design communication strategies to attract new users
  • Grow the business: Set and achieve awareness, acquisition, activation, and retention targets
  • Execute tactics: Identify, develop, and manage a portfolio of acquisition and engagement channels (e.g., website, app, email, social, out-of-home, video, radio, public relations, referrals)
  • Optimize resources: Design and execute tests, analyze results, and make changes to improve ROI
    Embody the voice of the customer: Lead industry, competitor, and consumer research